LinuxExpert

The Science Behind Mass Mailing: Navigating the Complexities 1. Introduction: Mass mailing is a multifaceted process that requires careful consideration and continuous refinement. It involves various factors and entails a trial-and-error approach. In this article, we will delve into the intricacies of mass mailing, focusing on the criteria used by reputable servers to evaluate incoming […]

The Evolution of ESPs: My Firsthand Experience Introduction: In today’s digital age, email has become an integral part of our personal and professional communication. We rely on email providers like Gmail, Yahoo, and Hotmail to ensure our messages reach their intended recipients. However, the landscape of email hosting has undergone significant changes over the years. […]

IP Rotation: A Big NO! The Pitfalls of IP Rotation: Why It’s Not the Solution You Think In the world of email marketing, there’s a common misconception that rotating IP addresses can help you bypass restrictions and avoid being blacklisted by remote servers. The idea is that by constantly switching IPs, you can make it […]

Understanding Spamming: What It Means and How ESPs Respond Introduction: Spamming in the world of email is not limited to simply sending excessive emails or including inappropriate or deceptive content. It encompasses a range of practices that can harm the email ecosystem and disrupt the user experience. In this article, we will explore the various […]

Sending Strategy My Postfix Strategy In my current strategy using Postfix, I employ the following techniques: a. Separate Rules for Each Domain: I create distinct rules for domains like Gmail, Hotmail, Yahoo, and others, not only for sending but also for logging purposes. b. Simultaneous Sending to Unique Destinations: The strategy involves simultaneously sending emails […]

The Concept of Destination in the World of Email Deliverability When it comes to email deliverability, understanding the concept of destination is crucial. In simple terms, the destination refers to the various email hosting platforms where your recipients’ email addresses are hosted. Let’s take a closer look at what this means and why it matters. […]

Bounce Management Bounce Management refers to the practice of effectively handling and minimizing email bounce rates. When an email fails to reach its intended recipient and is returned by the recipient’s mail server, it is considered a bounce. Bounce rate management involves understanding and addressing the different types of bounces to improve email deliverability and […]

Respect Recipient’s Consent: Unsubscribe from Future Emails An unsubscribe link or option is a mechanism provided within marketing or promotional emails that allows recipients to opt-out or unsubscribe from receiving future emails from the sender. When recipients click on the unsubscribe link, they are typically directed to a page where they can confirm their decision […]

Feeback Loops Feedback loops play an important role in the email ecosystem, allowing Email Service Providers (ESPs) and senders to receive valuable information about the reputation and engagement of their email campaigns. A feedback loop is a mechanism that enables ESPs to share recipient feedback with the senders, providing insights into how recipients interact with […]